| |
 |
|
Creative Input
Newsletter |
May 2007 - Vol 1, Issue 5
|
|
|
Case Study No. 8 - GHD Gospel España |
|
|
This 28 page magazine was always a challenge as it contained a collection of previous advertisements, product reviews & last minute news items. The product reviews usually required taking existing artwork with spot & metallic colours & turning them into full colour pieces. The ads were to be resized from existing ads to the smaller format, but the proportions had to remain intact, not just pro down in size. Add to this the copy coming through at the last minute in different languages, this always presented challenges to the artworker. The software, 'Flightcheck', was an essential tool to capture every possible printing problem before the job left the studio.
|
|
Case Study No. 9 - Freemans DM piece |
|
|
This piece of Direct Marketing was a simple A3 folded to A4 double sided leaflet for Freemans catalogues. As with all DM work, time is short & budgets are tight. The main problem with this job was the photography that came into studio was late, lighting on shots was poor & the product supplied had blemishes. Here I had to do a lot of photoshop work, recreating the background (stormy skies, dark trees, models face blurred, cleaning product up etc). Luckily my experience in photo-retouching at a repro company years before came in handy & the finished product went to print on time & looking great.
|
|
|
|
|
It's a tricky line to walk, under/over charging, trying to offer more than you have to ability to do in the pursuit of getting the work. With nearly 22 years experience, I believe that the rate I charge of £20/hr* presents good value, but with the back up of good references, vast experience in multiple skills, this represents great value. I believe an individual is only as good as the work they produce, thus I able to showcase a wealth of different projects, back up case studies & working examples. Please feel free to give me a call on 07985 990134 for further information. *Subject to negotiation on longer projects.
|
|
|
|
If you feel that you could do with having a resource like me on hand, please make contact & I would be happy to discuss what I can offer your company. Or if you prefer I can mail you the CD-Rom version of my online portfolio, just click on the link: Please mail me my Creative Input Online Portfolio CD-Rom
Missed out on previous issues on my newsletter, then visit my newsletter archive.
Sincerely,
Steve Brooke
Creative Input
|
|
